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While the Standard American Diet is not sustainable for the health of the human population nor our planet, most people refuse to give up the comfort foods that are killing us. Burgers, chicken tenders, meatballs and ground beef are the staple foods for millions of Americans today. These foods are full of unhealthy animal protein, saturated fat and cholesterol, which are all correlated to increase risk of heart disease and cancer. Something dramatic needs to change in order for Americans to regain back our health and control over a functioning planet.
Ethan Brown is the founder and CEO of Beyond Meat, which is a company that is recreating Americas comfort foods to suite a healthy, sustainable and ethical lifestyle. Beyond Meat creates 100% vegan, plant-based versions of chicken and beef that are almost impossible to distinguish from the actual traditional animal based versions. Even Mark Bittman, New York Times food journalist, could not tell the difference between Beyond Meat products and the real thing!
Ethan’s vision is to allow people to still enjoy the foods the grew up with and love, but do it in a way that is healthier, more environmentally sustainable and does not contribute to the abuse and slaughter of animals. Ethan has been featured on CBS, the Today Show, the New York Times, Fortune.com and many more media outlets that claim him to be one of the top entrepreneurial innovators of the 21st century thus far.
Beyond Meat products can be found in the frozen section of most mainstream grocery stores around the US including Whole Foods and Sprouts.
CONNECT WITH ETHAN:
Follow @Plantriotic on Instagram, YouTube and SnapChat!